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Improving Parent-teacher Communication through Service Design : Case: Hai Ba Trung Inter-level School in Vietnam
(2024)
This thesis was aimed to find solutions to improve parent-teacher communication methods through service design for a client company called Hai Ba Trung Inter-level School, an educational institution providing services from primary to upper secondary...
What motivates participation to a culture event: market research for Jyväskylä Festival
(2022)
The objective of the following thesis was to get an understating of the motivations and expectations of the customers of the Jyväskylä Festival. The author conducted market research of the customers of Jyväskylä Festival to find out what motivates...
Social Media Marketing Strategies for Boutique Hotels
(2024)
The sector of hospitality, especially boutique hotels, faces of potential challenges when speaking of marketing and engaging with customers in the digital age. This thesis navigates the use of social media marketing strategies to boost...
Customer satisfaction survey for business-to-business company : finding a scalable and long-term survey platform
(2023)
The subject of the thesis was to study the case company's customer satisfaction status at the moment and to find the appropriate software for the case company for continuous customer satisfaction measurement. This thesis was conducted as a...
Customer Experience Determinants in B2B Physical Retail - Case Company X Retail Store
(2023)
The objective of this study was to cover the dynamics of B2B physical retail in an omnichannel setting within the construction field and find out customers' viewpoints on their customer experiences with the case company ...



